Are Too Many Cooks Spoiling Your Content Marketing?
The saying too many cooks spoil the broth is well known, yet when it comes to content marketing campaigns people forget about the proverb. The result? Sporadic and confused content. Red tape, company...
View ArticleCommon Objections to Content Marketing; we don’t have anything to say
Content Marketing objections are pretty common. One of the most common ones I here is that the client has nothing to say. Rubbish I always say, here's why..Read MoreThe post Common Objections to...
View ArticleMarketing Your Charity in the Digital Age
Many charities face having to manage a tight budget and as a result many are relying on PR as a cost-effective means of marketing and promotion. One of the most common ways non-Profits promote...
View Article5 Things That Say Your Content Is Spam
A lot of people are guilty of at least one of the five things listed below. In fact, I would even be prepared to wager a bet that 99.9% of you reading this are guilty of at least one of these content...
View Article5 Awesome Content Marketing Infographics
Infographics are a great tool for persuasion through effective communicating of information. A picture paints a thousand words, an infographic speaks volumes. Here are 5 awesome content marketing...
View ArticleMeasuring Engagement in Content Marketing; what is engagement?
When somebody tells me that measuring engagement is vital in content marketing I stop and ask them what they mean by engagement. This is not to be cute but to highlight to them that before they get too...
View ArticleContent Marketing Tips: What Are Meta Tags, Titles and Descriptions?
This post is perfect if you don’t feel confident about writing meta tags, meta titles or meta descriptions. You may have written them before, or you’ve come here to find out what use they have for...
View ArticleThree People Every Content Marketer Should Follow on Twitter
The key to success is recognising great people & allowing them to help you become better at what you do. Here are three content marketers you should follow.Read MoreThe post Three People Every...
View ArticleWhat is a Blog? Frequently Asked Content Marketing Questions
A common question content marketers field usually revolves around being asked, ‘what is a blog’? Just 5 years ago this was an easy thing to answer, but as practically every website has or claims to...
View ArticleStop Writing Content, Start Writing Value
Within the Content Marketing world the general consensus is content, content and then some more content. So many people talk about the importance of writing content, whilst very few mention that there...
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